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class="story-card__image"><a aria-label="Fidelizar: cuando el vínculo define la rentabilidad" class="story-card__image-anchor" href="/economia-politica/fidelizar-cuando-el-vinculo-define-la-rentabilidad/" target="_self"><img alt="Fidelizar: cuando el vínculo define la rentabilidad" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/building-architecture-arena-and-amphitheater-hd-photo-by-tomas-robertson-VEVJFXC52NBKPNEMAUNBZ5UHIE.jpg?auth=f10488f21c2f97bbb30db917742edca85ce577812246cdd868aca7b284f69b9d&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/building-architecture-arena-and-amphitheater-hd-photo-by-tomas-robertson-VEVJFXC52NBKPNEMAUNBZ5UHIE.jpg?auth=f10488f21c2f97bbb30db917742edca85ce577812246cdd868aca7b284f69b9d&smart=true&width=410&height=231&quality=70 410w, 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Ollesch" class="link" href="/autor/lucila-ollesch/" target="_self"><span class="story-card__byline-name">Lucila Ollesch</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-02-16T19:53:30.56Z">lunes, 16 de Febrero de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Cuidado con los vendedores de humo" class="story-card__image-anchor" href="/negocios/cuidado-con-los-garketineros/" target="_self"><img alt="Cuidado con los vendedores de humo" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/smoking-FKI5FTO4QFG7TLIJUMEJMA5KCE.jpg?auth=6665b5fa1343d0709811e4f50d7e6bd9d2fa67147f1c66af1fc550391c276ed0&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/smoking-FKI5FTO4QFG7TLIJUMEJMA5KCE.jpg?auth=6665b5fa1343d0709811e4f50d7e6bd9d2fa67147f1c66af1fc550391c276ed0&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/smoking-FKI5FTO4QFG7TLIJUMEJMA5KCE.jpg?auth=6665b5fa1343d0709811e4f50d7e6bd9d2fa67147f1c66af1fc550391c276ed0&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/smoking-FKI5FTO4QFG7TLIJUMEJMA5KCE.jpg?auth=6665b5fa1343d0709811e4f50d7e6bd9d2fa67147f1c66af1fc550391c276ed0&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Cuidado con los vendedores de humo" class="link" href="/negocios/cuidado-con-los-garketineros/" target="_self"><span class="story-card__headline-kicker">Emprendedores<!-- -->. </span><span class="story-card__headline-text">Cuidado con los vendedores de humo</span></a></h2><div class="story-card__byline"><a aria-label="Jonatan Loidi" class="link" href="/autor/jonatan-loidi/" target="_self"><span class="story-card__byline-name">Jonatan Loidi</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-02-12T11:00:00Z">jueves, 12 de Febrero de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Datos, ROI y fútbol: cómo cambia la estrategia publicitaria en un año de Mundial" class="story-card__image-anchor" href="/negocios/datos-roi-y-futbol-como-cambia-la-estrategia-publicitaria-en-un-ano-de-mundial/" target="_self"><img alt="Datos, ROI y fútbol: cómo cambia la estrategia publicitaria en un año de Mundial" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/fernando-capalbo-JUOK7XTTGJHKXMZ5PMLJHMO7KM.jpeg?auth=a6f7fab679dc3a0e428dcbe68b349cd4d1334dc2bd71e34e37f3a2a890e14a53&focal=990%2C1129&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/fernando-capalbo-JUOK7XTTGJHKXMZ5PMLJHMO7KM.jpeg?auth=a6f7fab679dc3a0e428dcbe68b349cd4d1334dc2bd71e34e37f3a2a890e14a53&focal=990%2C1129&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/fernando-capalbo-JUOK7XTTGJHKXMZ5PMLJHMO7KM.jpeg?auth=a6f7fab679dc3a0e428dcbe68b349cd4d1334dc2bd71e34e37f3a2a890e14a53&focal=990%2C1129&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/fernando-capalbo-JUOK7XTTGJHKXMZ5PMLJHMO7KM.jpeg?auth=a6f7fab679dc3a0e428dcbe68b349cd4d1334dc2bd71e34e37f3a2a890e14a53&focal=990%2C1129&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Datos, ROI y fútbol: cómo cambia la estrategia publicitaria en un año de Mundial" class="link" href="/negocios/datos-roi-y-futbol-como-cambia-la-estrategia-publicitaria-en-un-ano-de-mundial/" target="_self"><span class="story-card__headline-kicker">Palabra de CEO<!-- -->. </span><span class="story-card__headline-text">Datos, ROI y fútbol: cómo cambia la estrategia publicitaria en un año de Mundial</span></a></h2><div class="story-card__byline"><a aria-label="Ricardo Quesada" class="link" href="/autor/ricardo-quesada/" target="_self"><span class="story-card__byline-name">Ricardo Quesada</span><span></span><span></span></a></div><span class="story-card__restricted">Members</span></div><time class="result-list__date" dateTime="2026-02-09T11:00:00Z">lunes, 09 de Febrero de 2026</time></div><div class="adzone-ad adzone-ad--box adzone-ad--box--tema"><div class="ad-slot-box " id="ad-slot-box_4"></div></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Vambe, la startup chilena de IA conversacional que aterriza en México para hiperpersonalizar las ventas de las empresas" class="story-card__image-anchor" href="/mexico/finanzas-economia/vambe-la-startup-chilena-de-ia-conversacional-que-aterriza-en-mexico-para-hiperpersonalizar-las-ventas-de-las-empresas/" target="_self"><img alt="Vambe, la startup chilena de IA conversacional que aterriza en México para hiperpersonalizar las ventas de las empresas" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/fundadores-vambe-D3DWF4IXY5GUZISSDLMTWQC5UQ.jpg?auth=3b141ee12e974391e55ebb7209de031140241c46c8f722a8858a9329aaa11773&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/fundadores-vambe-D3DWF4IXY5GUZISSDLMTWQC5UQ.jpg?auth=3b141ee12e974391e55ebb7209de031140241c46c8f722a8858a9329aaa11773&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/fundadores-vambe-D3DWF4IXY5GUZISSDLMTWQC5UQ.jpg?auth=3b141ee12e974391e55ebb7209de031140241c46c8f722a8858a9329aaa11773&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/fundadores-vambe-D3DWF4IXY5GUZISSDLMTWQC5UQ.jpg?auth=3b141ee12e974391e55ebb7209de031140241c46c8f722a8858a9329aaa11773&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Vambe, la startup chilena de IA conversacional que aterriza en México para hiperpersonalizar las ventas de las empresas" class="link" href="/mexico/finanzas-economia/vambe-la-startup-chilena-de-ia-conversacional-que-aterriza-en-mexico-para-hiperpersonalizar-las-ventas-de-las-empresas/" target="_self"><span class="story-card__headline-kicker">Marketing<!-- -->. </span><span class="story-card__headline-text">Vambe, la startup chilena de IA conversacional que aterriza en México para hiperpersonalizar las ventas de las empresas</span></a></h2><div class="story-card__byline"><a aria-label="Marco Payán" class="link" href="/autor/marco-payan/" target="_self"><span class="story-card__byline-name">Marco Payán</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-02-06T12:00:01Z">viernes, 06 de Febrero de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Firma argentina Winclap adquiere a Brkaway, el LinkedIn de los creadores de contenido en Latam" class="story-card__image-anchor" href="/mexico/finanzas-economia/firma-argentina-winclap-adquiere-a-brkaway-el-linkedin-de-los-creadores-de-contenido-en-latam/" target="_self"><img alt="Firma argentina Winclap adquiere a Brkaway, el LinkedIn de los creadores de contenido en Latam" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/winclap-adquiere-a-brkaway-para-crecer-el-mercado-de-la-creator-economy-WNSRDXTJBBBPTKJGJKWIQ3GB2M.jpg?auth=38d6d7c41c4f02f9a2ebc0503ff3e9eb12dfc5616bbd59a5c01c9a59bf981527&focal=181%2C167&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/winclap-adquiere-a-brkaway-para-crecer-el-mercado-de-la-creator-economy-WNSRDXTJBBBPTKJGJKWIQ3GB2M.jpg?auth=38d6d7c41c4f02f9a2ebc0503ff3e9eb12dfc5616bbd59a5c01c9a59bf981527&focal=181%2C167&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/winclap-adquiere-a-brkaway-para-crecer-el-mercado-de-la-creator-economy-WNSRDXTJBBBPTKJGJKWIQ3GB2M.jpg?auth=38d6d7c41c4f02f9a2ebc0503ff3e9eb12dfc5616bbd59a5c01c9a59bf981527&focal=181%2C167&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/winclap-adquiere-a-brkaway-para-crecer-el-mercado-de-la-creator-economy-WNSRDXTJBBBPTKJGJKWIQ3GB2M.jpg?auth=38d6d7c41c4f02f9a2ebc0503ff3e9eb12dfc5616bbd59a5c01c9a59bf981527&focal=181%2C167&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Firma argentina Winclap adquiere a Brkaway, el LinkedIn de los creadores de contenido en Latam" class="link" href="/mexico/finanzas-economia/firma-argentina-winclap-adquiere-a-brkaway-el-linkedin-de-los-creadores-de-contenido-en-latam/" target="_self"><span class="story-card__headline-kicker">Marketing digital<!-- -->. </span><span class="story-card__headline-text">Firma argentina Winclap adquiere a Brkaway, el LinkedIn de los creadores de contenido en Latam</span></a></h2><div class="story-card__byline"><a aria-label="Marco Payán" class="link" href="/autor/marco-payan/" target="_self"><span class="story-card__byline-name">Marco Payán</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-01-27T12:00:01Z">martes, 27 de Enero de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Así funciona el sistema para contratar contenido UGC sin mirar seguidores: planean facturar 1 millón de euros el primer año" class="story-card__image-anchor" href="/espana/economia-finanzas/asi-funciona-el-sistema-para-contratar-contenido-ugc-sin-mirar-seguidores-planean-facturar-1-millon-de-euros-el-primer-ano/" target="_self"><img alt="Así funciona el sistema para contratar contenido UGC sin mirar seguidores: planean facturar 1 millón de euros el primer año" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/KBT4QPHZDBEYLCDHMJPGWYV644.jpg?auth=dadb9ffd25bb58cac2d77b8737486d82b92332447176ad4f2e23b5885d418772&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/KBT4QPHZDBEYLCDHMJPGWYV644.jpg?auth=dadb9ffd25bb58cac2d77b8737486d82b92332447176ad4f2e23b5885d418772&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/KBT4QPHZDBEYLCDHMJPGWYV644.jpg?auth=dadb9ffd25bb58cac2d77b8737486d82b92332447176ad4f2e23b5885d418772&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/KBT4QPHZDBEYLCDHMJPGWYV644.jpg?auth=dadb9ffd25bb58cac2d77b8737486d82b92332447176ad4f2e23b5885d418772&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Así funciona el sistema para contratar contenido UGC sin mirar seguidores: planean facturar 1 millón de euros el primer año" class="link" href="/espana/economia-finanzas/asi-funciona-el-sistema-para-contratar-contenido-ugc-sin-mirar-seguidores-planean-facturar-1-millon-de-euros-el-primer-ano/" target="_self"><span class="story-card__headline-kicker">Marketplace<!-- -->. </span><span class="story-card__headline-text">Así funciona el sistema para contratar contenido UGC sin mirar seguidores: planean facturar 1 millón de euros el primer año</span></a></h2><div class="story-card__byline"><a aria-label="Ayelén Trujillo" class="link" href="/autor/ayelen-trujillo/" target="_self"><span class="story-card__byline-name">Ayelén Trujillo</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-01-23T17:55:13.475Z">viernes, 23 de Enero de 2026</time></div><div class="adzone-ad adzone-ad--box adzone-ad--box--tema"><div class="ad-slot-box " id="ad-slot-box_6"></div></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Las compras cambian para siempre: en 2026 llega la era phygital y así se transformará el consumo" class="story-card__image-anchor" href="/informacion-gral/las-compras-cambian-para-siempre-en-2026-llega-la-era-phygital-y-asi-se-transformara-el-consumo/" target="_self"><img alt="Las compras cambian para siempre: en 2026 llega la era phygital y así se transformará el consumo" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/compra-con-tarjeta-CAVWIIRYIBEUNF7PPDNTFCVKV4.jpeg?auth=e95c234b42488f5dfcfb09262f29cddf5a7d7fe391611dc17b43e74d42d11541&focal=1372%2C596&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/compra-con-tarjeta-CAVWIIRYIBEUNF7PPDNTFCVKV4.jpeg?auth=e95c234b42488f5dfcfb09262f29cddf5a7d7fe391611dc17b43e74d42d11541&focal=1372%2C596&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/compra-con-tarjeta-CAVWIIRYIBEUNF7PPDNTFCVKV4.jpeg?auth=e95c234b42488f5dfcfb09262f29cddf5a7d7fe391611dc17b43e74d42d11541&focal=1372%2C596&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/compra-con-tarjeta-CAVWIIRYIBEUNF7PPDNTFCVKV4.jpeg?auth=e95c234b42488f5dfcfb09262f29cddf5a7d7fe391611dc17b43e74d42d11541&focal=1372%2C596&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Las compras cambian para siempre: en 2026 llega la era phygital y así se transformará el consumo" class="link" href="/informacion-gral/las-compras-cambian-para-siempre-en-2026-llega-la-era-phygital-y-asi-se-transformara-el-consumo/" target="_self"><span class="story-card__headline-kicker">Consumo<!-- -->. </span><span class="story-card__headline-text">Las compras cambian para siempre: en 2026 llega la era phygital y así se transformará el consumo</span></a></h2></div><time class="result-list__date" dateTime="2026-01-22T19:12:57.361Z">jueves, 22 de Enero de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Retail media: la “tercera ola” del marketing digital que ya impulsa a marcas y retailers en la región" class="story-card__image-anchor" href="/infotechnology/actualidad/retail-media-la-tercera-ola-del-marketing-digital-que-ya-impulsa-a-marcas-y-retailers-en-la-region/" target="_self"><img alt="Retail media: la “tercera ola” del marketing digital que ya impulsa a marcas y retailers en la región" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/retail-media-la-tercera-ola-del-marketing-digital-que-ya-impulsa-a-marcas-y-retailers-en-la-region-DBFYRCZ7WNFV3DSOVWPOGC2V7I.jpg?auth=b1e362ca4e184c882ec6e56a667d05dea323840410b7f278217e23c33214692d&smart=true&width=300&height=169&quality=70" 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marketing digital que ya impulsa a marcas y retailers en la región" class="link" href="/infotechnology/actualidad/retail-media-la-tercera-ola-del-marketing-digital-que-ya-impulsa-a-marcas-y-retailers-en-la-region/" target="_self"><span class="story-card__headline-kicker">Innovación<!-- -->. </span><span class="story-card__headline-text">Retail media: la “tercera ola” del marketing digital que ya impulsa a marcas y retailers en la región</span></a></h2></div><time class="result-list__date" dateTime="2025-11-06T13:56:25.361Z">jueves, 06 de Noviembre de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="YouTube para marcas personales: credibilidad que convierte" class="story-card__image-anchor" href="/negocios/youtube-para-marcas-personales-credibilidad-que-convierte/" target="_self"><img alt="YouTube para marcas personales: credibilidad que convierte" class="global-image" decoding="async" sizes="(min-width: 1024px) 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href="/negocios/youtube-para-marcas-personales-credibilidad-que-convierte/" target="_self"><span class="story-card__headline-kicker">Redes sociales<!-- -->. </span><span class="story-card__headline-text">YouTube para marcas personales: credibilidad que convierte</span></a></h2><div class="story-card__byline"><a aria-label="Belu Barrague" class="link" href="/autor/belu-barrague/" target="_self"><span class="story-card__byline-name">Belu Barrague</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2025-11-03T11:00:00Z">lunes, 03 de Noviembre de 2025</time></div><div class="adzone-ad adzone-ad--box adzone-ad--box--tema"><div class="ad-slot-box " id="ad-slot-box_7"></div></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Este es el negocio más rápido y rentable para hacerse millonario en poco tiempo, según la IA" class="story-card__image-anchor" href="/espana/actualidad-es/este-es-el-negocio-mas-rapido-y-rentable-para-hacerse-millonario-en-poco-tiempo-segun-la-ia/" target="_self"><img alt="Este es el negocio más rápido y rentable para hacerse millonario en poco tiempo, según la IA" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/IL4QORVQWJEWXJPU6UWP2BBE6U.jpg?auth=892d926564c5b98585f1f96c06ef85bdf66ecdfd9a66033914d010209b881a5f&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/IL4QORVQWJEWXJPU6UWP2BBE6U.jpg?auth=892d926564c5b98585f1f96c06ef85bdf66ecdfd9a66033914d010209b881a5f&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/IL4QORVQWJEWXJPU6UWP2BBE6U.jpg?auth=892d926564c5b98585f1f96c06ef85bdf66ecdfd9a66033914d010209b881a5f&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/IL4QORVQWJEWXJPU6UWP2BBE6U.jpg?auth=892d926564c5b98585f1f96c06ef85bdf66ecdfd9a66033914d010209b881a5f&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Este es el negocio más rápido y rentable para hacerse millonario en poco tiempo, según la IA" class="link" href="/espana/actualidad-es/este-es-el-negocio-mas-rapido-y-rentable-para-hacerse-millonario-en-poco-tiempo-segun-la-ia/" target="_self"><span class="story-card__headline-kicker">Atención<!-- -->. </span><span class="story-card__headline-text">Este es el negocio más rápido y rentable para hacerse millonario en poco tiempo, según la IA</span></a></h2></div><time class="result-list__date" dateTime="2025-08-26T15:33:34Z">martes, 26 de Agosto de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="El silencio como estrategia: cuando comunicar menos es decir más" class="story-card__image-anchor" href="/columnistas/el-silencio-como-estrategia-cuando-comunicar-menos-es-decir-mas/" target="_self"><img alt="El silencio como estrategia: cuando comunicar menos es decir más" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/YVE6UEISHVC4ZOGEP3QI7RK7NM.jpg?auth=f863bf981334b650e87ef6691acc0c2e8fbc2d05432178e656240cf030763714&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/YVE6UEISHVC4ZOGEP3QI7RK7NM.jpg?auth=f863bf981334b650e87ef6691acc0c2e8fbc2d05432178e656240cf030763714&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/YVE6UEISHVC4ZOGEP3QI7RK7NM.jpg?auth=f863bf981334b650e87ef6691acc0c2e8fbc2d05432178e656240cf030763714&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/YVE6UEISHVC4ZOGEP3QI7RK7NM.jpg?auth=f863bf981334b650e87ef6691acc0c2e8fbc2d05432178e656240cf030763714&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="El silencio como estrategia: cuando comunicar menos es decir más" class="link" href="/columnistas/el-silencio-como-estrategia-cuando-comunicar-menos-es-decir-mas/" target="_self"><span class="story-card__headline-kicker">Opinión<!-- -->. </span><span class="story-card__headline-text">El silencio como estrategia: cuando comunicar menos es decir más</span></a></h2><div class="story-card__byline"><a aria-label="Lucila Ollesch" class="link" href="/autor/lucila-ollesch/" target="_self"><span class="story-card__byline-label">Lucila Ollesch</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2025-08-24T12:55:46Z">domingo, 24 de Agosto de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="La fórmula de este gigante del fast food para conquistar fanáticos en tiempos de mayor competencia" class="story-card__image-anchor" href="/apertura/empresas/la-formula-de-este-gigante-del-fast-food-para-conquistar-fanaticos-en-tiempos-de-mayor-competencia/" target="_self"><img alt="La fórmula de este gigante del fast food para conquistar fanáticos en tiempos de mayor competencia" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/QK23ARSWTFHKLDRFQ6N6DBFYQ4.jpg?auth=b1bff7358b469610e8b89f6833f19e0b966420a4167a6478e6fcf96eca45abbc&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/QK23ARSWTFHKLDRFQ6N6DBFYQ4.jpg?auth=b1bff7358b469610e8b89f6833f19e0b966420a4167a6478e6fcf96eca45abbc&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/QK23ARSWTFHKLDRFQ6N6DBFYQ4.jpg?auth=b1bff7358b469610e8b89f6833f19e0b966420a4167a6478e6fcf96eca45abbc&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/QK23ARSWTFHKLDRFQ6N6DBFYQ4.jpg?auth=b1bff7358b469610e8b89f6833f19e0b966420a4167a6478e6fcf96eca45abbc&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="La fórmula de este gigante del fast food para conquistar fanáticos en tiempos de mayor competencia" class="link" href="/apertura/empresas/la-formula-de-este-gigante-del-fast-food-para-conquistar-fanaticos-en-tiempos-de-mayor-competencia/" target="_self"><span class="story-card__headline-kicker">Marketing<!-- -->. </span><span class="story-card__headline-text">La fórmula de este gigante del fast food para conquistar fanáticos en tiempos de mayor competencia</span></a></h2><div class="story-card__byline"><a aria-label="Carlos Viacava" class="link" href="/autor/carlos-viacava/" target="_self"><span class="story-card__byline-label">Carlos Viacava</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2025-08-18T12:10:11Z">lunes, 18 de Agosto de 2025</time></div><div class="adzone-ad adzone-ad--box adzone-ad--box--tema"><div class="ad-slot-box " id="ad-slot-box_8"></div></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Ideas humanas que hacen la diferencia: marketing en la era de la IA" class="story-card__image-anchor" href="/columnistas/ideas-humanas-que-hacen-la-diferencia-marketing-en-la-era-de-la-ia/" target="_self"><img alt="Ideas humanas que hacen la diferencia: marketing en la era de la IA" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/WOQFPRBORNC27AOZ5435CI7ZQY.png?auth=438a18f8c8ae6ff5d5458a1d8f25a036c8b66c153f9907d7db7f30927b5aa103&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/WOQFPRBORNC27AOZ5435CI7ZQY.png?auth=438a18f8c8ae6ff5d5458a1d8f25a036c8b66c153f9907d7db7f30927b5aa103&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/WOQFPRBORNC27AOZ5435CI7ZQY.png?auth=438a18f8c8ae6ff5d5458a1d8f25a036c8b66c153f9907d7db7f30927b5aa103&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/WOQFPRBORNC27AOZ5435CI7ZQY.png?auth=438a18f8c8ae6ff5d5458a1d8f25a036c8b66c153f9907d7db7f30927b5aa103&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Ideas humanas que hacen la diferencia: marketing en la era de la IA" class="link" href="/columnistas/ideas-humanas-que-hacen-la-diferencia-marketing-en-la-era-de-la-ia/" target="_self"><span class="story-card__headline-kicker">Opinión<!-- -->. </span><span class="story-card__headline-text">Ideas humanas que hacen la diferencia: marketing en la era de la IA</span></a></h2><div class="story-card__byline"><a aria-label="Cristian Cores" class="link" href="/autor/cristian-cores/" target="_self"><span class="story-card__byline-label">Cristian Cores</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2025-08-12T12:00:00Z">martes, 12 de Agosto de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Mercado Libre cambia el juego: suma embajadores y se asocia a marcas para crecer en nuevas categorías" class="story-card__image-anchor" href="/apertura/empresas/mercado-libre-cambia-el-juego-suma-embajadores-y-se-asocia-a-marcas-para-crecer-en-nuevas-categorias/" target="_self"><img alt="Mercado Libre cambia el juego: suma embajadores y se asocia a marcas para crecer en nuevas categorías" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/SLHMR67KJVC3POHG53752FJB2Q.jpg?auth=83e06132d2ae72d6b9dadcb66378aa206b42e124917264f7b358a86a4ef5b937&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/SLHMR67KJVC3POHG53752FJB2Q.jpg?auth=83e06132d2ae72d6b9dadcb66378aa206b42e124917264f7b358a86a4ef5b937&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/SLHMR67KJVC3POHG53752FJB2Q.jpg?auth=83e06132d2ae72d6b9dadcb66378aa206b42e124917264f7b358a86a4ef5b937&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/SLHMR67KJVC3POHG53752FJB2Q.jpg?auth=83e06132d2ae72d6b9dadcb66378aa206b42e124917264f7b358a86a4ef5b937&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Mercado Libre cambia el juego: suma embajadores y se asocia a marcas para crecer en nuevas categorías" class="link" href="/apertura/empresas/mercado-libre-cambia-el-juego-suma-embajadores-y-se-asocia-a-marcas-para-crecer-en-nuevas-categorias/" target="_self"><span class="story-card__headline-kicker">Top Brands 2025<!-- -->. </span><span class="story-card__headline-text">Mercado Libre cambia el juego: suma embajadores y se asocia a marcas para crecer en nuevas categorías</span></a></h2><div class="story-card__byline"><a aria-label="Juliana Monferrán" class="link" href="/autor/juliana-monferran/" target="_self"><span class="story-card__byline-label">Juliana Monferrán</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2025-07-23T17:58:00Z">miércoles, 23 de Julio de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Lo que la mayoría no hace: la importancia de dejar el "discurso vacío" de lado y conquistar a los empleados" class="story-card__image-anchor" href="/opinion/lo-que-la-mayoria-no-hace-la-importancia-de-dejar-el-discurso-vacio-de-lado-y-conquistar-a-los-empleados/" target="_self"><img alt="Lo que la mayoría no hace: la importancia de dejar el "discurso vacío" de lado y conquistar a los empleados" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/CVZLZZ3YL5F6XCG4ZZJCVOHKVY.jpg?auth=bf52c22fba5ec696ff078a3769bd06e10470b50d5fd73b8ddea9546733d921a7&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/CVZLZZ3YL5F6XCG4ZZJCVOHKVY.jpg?auth=bf52c22fba5ec696ff078a3769bd06e10470b50d5fd73b8ddea9546733d921a7&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/CVZLZZ3YL5F6XCG4ZZJCVOHKVY.jpg?auth=bf52c22fba5ec696ff078a3769bd06e10470b50d5fd73b8ddea9546733d921a7&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/CVZLZZ3YL5F6XCG4ZZJCVOHKVY.jpg?auth=bf52c22fba5ec696ff078a3769bd06e10470b50d5fd73b8ddea9546733d921a7&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Lo que la mayoría no hace: la importancia de dejar el "discurso vacío" de lado y conquistar a los empleados" class="link" href="/opinion/lo-que-la-mayoria-no-hace-la-importancia-de-dejar-el-discurso-vacio-de-lado-y-conquistar-a-los-empleados/" target="_self"><span class="story-card__headline-kicker">Opinión<!-- -->. </span><span class="story-card__headline-text">Lo que la mayoría no hace: la importancia de dejar el "discurso vacío" de lado y conquistar a los empleados</span></a></h2><div class="story-card__byline"><a aria-label="Charles Jordan" class="link" href="/autor/charles-jordan/" target="_self"><span class="story-card__byline-label">Charles Jordan</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2025-07-19T13:05:31Z">sábado, 19 de Julio de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Lanzan en Argentina el Tinder de los influencers, qué costo tiene para las marcas" class="story-card__image-anchor" href="/apertura/emprendedoress/lanzan-en-argentina-el-tinder-de-los-influencers-que-costo-tiene-para-las-marcas/" target="_self"><img alt="Lanzan en Argentina el Tinder de los influencers, qué costo tiene para las marcas" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/PVSGTQ4POFAWJN57SYFWFOYROQ.jpg?auth=10fc4180d68f776fe06e7b440291ea221243282423b12eff03757bae6651a3dc&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/PVSGTQ4POFAWJN57SYFWFOYROQ.jpg?auth=10fc4180d68f776fe06e7b440291ea221243282423b12eff03757bae6651a3dc&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/PVSGTQ4POFAWJN57SYFWFOYROQ.jpg?auth=10fc4180d68f776fe06e7b440291ea221243282423b12eff03757bae6651a3dc&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/PVSGTQ4POFAWJN57SYFWFOYROQ.jpg?auth=10fc4180d68f776fe06e7b440291ea221243282423b12eff03757bae6651a3dc&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Lanzan en Argentina el Tinder de los influencers, qué costo tiene para las marcas" class="link" href="/apertura/emprendedoress/lanzan-en-argentina-el-tinder-de-los-influencers-que-costo-tiene-para-las-marcas/" target="_self"><span class="story-card__headline-kicker">A un click<!-- -->. </span><span class="story-card__headline-text">Lanzan en Argentina el Tinder de los influencers, qué costo tiene para las marcas</span></a></h2></div><time class="result-list__date" dateTime="2025-07-16T19:26:11Z">miércoles, 16 de Julio de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Nació en Argentina, apostó por Miami y hoy trabaja para la empresa de "Pico" Mónaco" class="story-card__image-anchor" href="/clase/trendy/nacio-en-argentina-aposto-por-miami-y-hoy-trabaja-para-la-empresa-de-pico-monaco/" target="_self"><img alt="Nació en Argentina, apostó por Miami y hoy trabaja para la empresa de "Pico" Mónaco" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" 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